A lot of people think websites aren’t important. But think to yourself when you search for company information, where is the first place you go? That’s right, their website.
While it’s important to build your digital presence to have multiple platforms, websites, social media, campaigns, etc. A website is the foundation of your online marketing.
1. Consumer habits are changing.
The younger generation are growing up online. Be forward thinking. In 5-10 years, almost everything will be online. An attractive website is important for everyone. Now more than ever, older and younger generations are online.
2. Instant credibility
First impressions are everything. How many times have you clicked on a website, realized how unattractive it is and then clicked off right after? Attractive websites build trust, relationships and credibility.
3. You Control Your Website
What message do you want to convey? How do you want your website to look? You can control all aspects of your website. Social media can shut down tomorrow but chances of your website shutting down? Pretty unlikely.