UI vs. UX


February 10, 2021

UI vs. UX – What’s The Difference?

UI & UX, often used interchangeably, but shouldn’t be – the two work hand in hand to create a cohesive brand and/or website!

UI – User Interface

This refers to the visual components of your website such as the colours, fonts, imagery and all the elements that are on the page. This is your branding. The focus here is on touch points for the users to see the aesthetic experience of your online presence.

UX – User Experience

This works alongside UI. You can have a great UI but if you don’t have a great UX, it won’t work. You can have a beautiful colour scheme, fonts, etc but if you don’t have your website laid out properly, proper user flow, ease of navigation, there is no point to your UI. Having someone go in and test your UX – make sure there are no broken links, slow page load times, etc.

Both UX and UI work together to create a seamless user-friendly experience. Whether it’s a website, an app or anything else, both UX and UI are equally as important.  This is why building and testing for both of these things are so important. UX and UI complement each other—and in today’s competitive market, getting both aspects right is an absolute must. 

“UI is the saddle, the stirrups, and the reins. UX is the feeling you get being able to ride the horse.”

— Dain Miller, Web Developer