SEO 101 – The Basics

digital-marketing-seo

SEO

September 22, 2020

SEO 101 - the basics

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SEO & Keywords

Things that you can do make your website perform better:

Keywords

What are the keywords for your niche? What is your audience searching for? Discover the top keywords in your industry and incorporate that into your website copy. 

Images

File size matters! The file size of your images should be somewhere around 200-300KB. If larger than that, this will significantly slow down the speed of your website 

Metadata

Fill out your metadata and SEO descriptions. This should each be filled out differently per page based on the context. Metadata should be a brief summary of what that landing page is.

Header Tags

Your landing page title tags are based off of hierarchy. H1, H2, H3 tags should all be unique to each page. 

Image ALT tags

Google and other search engines don’t recognize what images are. Thus, naming your images accordingly will help identify what that image is.

Social Life!

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danakahrim@gmail.com

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Dana Kahrim

digital-marketing-seo