The Shift From Traditional To Digital Marketing

The Shift From Traditional To Digital Marketing Traditional To Digital. Think back to before the internet. What was used to advertise? Traditional media. Such as billboards, radio, newspaper, catalogues and all print. You may have heard the term before “Print isn’t...
Personas – What Are They & Why Are They Important

Personas – What Are They & Why Are They Important

Think about who your main customer is. Wouldn’t it be ideal to know who that person is, and what they do for a living? What about if they have pets? What’s their favourite colour? Do they eat dark chocolate or white? Thai food or India? Do they like wearing red shirts...